Millions of people log on to Facebook each day. It is very likely that you are one of them. If you’re a business owner, Facebook can be an incredible business platform for attracting thousands, or perhaps millions, of customers to your business. Here are just a few tips you can use for Facebook marketing.
The key to all marketing is to understand why you’re doing it. What is your end goal? Once you have that figured out, you can more easily create a plan to bring in exactly who you want to turn from Facebook like into customer. So start brainstorming today – what are you marketing?
Use all of the options available to you on Facebook when using it to market your business. There are so many different ways that you can customize your page, the key is knowing exactly what those options are. If you need help there are many websites, including Facebook, that can give you some insight.
Always answer to the comments and questions people send you on Facebook. Thank people if they have contacted you, and follow it up with an answer to whatever they have asked you. If applicable, send a link to a pertinent article on your site.
Don’t forget to discuss your business on other Facebook pages. This can really help you to gain exposure. Be sure it is positive attention, though. Only post on another person’s profile page if you’re sharing something valuable. You don’t ever want to be guilty of spamming.
Never buy Facebook fans to make you look bigger than you are. It may be tempting to throw down some cash to buy your way in to big fan numbers, but it never turns out the way you want. Those hallow fans bring nothing to the table, and people who are in the business can see through this tactic in a heartbeat. It’s never worth it.
Try using Facebook ads. Paid ads via Facebook can help your business because they let you target your audience in various ways. You are able to specify the gender, age group, location, and more of your audience. You can be as narrow or broad as you like when specifying their needs. Set campaign budgets and bid prices to test as many headlines, images, and ad copy as you like. If your campaign doesn’t work, you can stop it right away so that you don’t overspend on it.
Never, ever, EVER pay for Facebook fans! Facebook can tell if your fans are engaged in your page or not, and the more fans you have who don’t check out your page, the worse your EdgeRank will be. You want fans who really are interested in your products, so let them come naturally.
After reading this article you should have a better idea of how to harness the power of Facebook marketing. By following the advice from this article, you are sure to have a successful marketing campaign. Begin immediately and see the results that follow!