When the title asks, whether the consistency is important, it supposes that a marketer knows his focus and has made the key choices when writing his business plan. Now his challenge is, how loyal he must be with the choices, especially in the situations, when the results are behind the …
The world of work is full of gender bias. Most of the initiatives that are put in place to ensure that there is no gender bias end up failing. They fail because of the individuals that are supposed to implement the measures are not up to the job. The work …
Many mom’s today are faced with the reality of having to work outside the home to help support the families income. Most mom’s would love to be able to stay at home with their children. Mother’s are now taking a stand and resorting to starting their own at home business …
I really hate those emails that come at the worst time in the middle of a project. They normally have some sort of marketing hype and a couple of links to websites that have dodgy virus records. I always unsubscribe when I feel that they are trying to market something. …
It’s easy to view purchasing departments as evil. The number of salespeople who have told me stories about how much they can’t stand working with purchasing departments is huge! I’ve heard every reason “why” salespeople don’t like working with purchasing departments, but let’s cut to the chase.
When a salesperson …
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