The Eclipse Mints Fresh Breath study undertaken by Galaxy Research surveyed Australians aged between 18 and 34 years, and revealed that more than 9 in 10 people agree that fresh breath gives them greater confidence when meeting or socialising with others.

“You can never underestimate the power of fresh breath – our research has proven that fresh breath gives you greater social confidence, and when you’re feeling confident, you are much more likely to interact positively with others and make a great impression,” Eclipse Brand Manager, Melinda Beattie said.

“Fresh breath also says a lot about the type of person you are – it communicates that you are considerate, healthy and in control,” Beattie said.

Packaged in a sleek blue tin, Eclipse Mints is the newest, ‘coolest’ mint on the market, providing powerful fresh breath in an instant and empowering people to get closer in encounters that count.

Those surveyed cited a number of encounters where fresh breath could be the crucial factor in making a great or a dismal impression:

When asked to choose the most important time to be prepared with fresh breath, ‘when you’re about to kiss someone’ was the most cited response with 38% of people selecting this encounter over any others.

The research also revealed fresh breath is more of a concern for Australian women than men, with 75% of women strongly agreeing that fresh breath gives them greater confidence when interacting with others, compared to only 58% of men.

““No matter what the situation, a great way to ensure you’re prepared for every close encounter with your colleagues, friends, family and even attractive strangers is to carry Eclipse Mints with you. Offer them around, and you’ll find the groovy blue tin is sure to become a talking point!” Beattie said.

The trendy new Eclipse Mints are sugarfree and come in sweetly powerful Peppermint and refreshingly minty Spearmint flavours. Eclipse Mints will be available nationwide from 15 August at leading grocery and convenience stores, and have a recommended retail price of $1.99 per tin (50 mints).