The thought of using mobile marketing can be both exciting and intimidating at the same time, especially if you have little to no previous experience in doing so. Use this article to help you get a good background both on what it is and how to best use it.
Integrate your mobile marketing efforts with your other marketing plans. By having mobile marketing blended with online or print marketing, you present a consistent message to your customer or client base. At the same time, allowing your customers to perform the same activities via multiple channels such as mobile applications or web sites further increases the value of your customer interactions.
Only add telephone numbers from customers choosing to receive messages to build your mobile marketing database carefully. If you add telephone numbers of customers who have not elected to receive mobile marketing messages, you are likely to see a high volume of complaints and requests to be removed from your list.
Ask customers for their cell phone numbers. The easiest way to do this is with your current email subscribers. When they fill out the form to subscribe, you can ask them to add their phone numbers in, for any alerts or special deals. This is a quick method of gaining new customers for mobile marketing.
Maintain your program. There is nothing more disappointing for a customer than to sign up for a mobile marketing campaign and never hear anything from the company. Take the time to send customers a message at least once a week, even if it just something simple, like telling them you are glad to have them aboard.
QR codes are efficient when your customers are particularly tech savvy. Customers can then use their smart phones to reach your website and find coupons. Print the QR codes on brochures, posters, catalogs and business cards. If you include a QR code, anyone who is interested will instantly be able to access your website and learn about your products or services.
You must learn to say a lot with just a little when you are building your mobile content. Long articles and pages that were written to add more keywords in are ineffective. Get your point across in as few characters as possible to be successful.
One of the best ways to be a successful mobile marketer is simply to be a successful social net-worker. Getting people to follow your blog or social site links to a destination site is much more effective than attempting to send out ads and emails to various people who aren’t your customers yet.
You should know how mobile devices work to know how to format your site and ads. Conduct extensive research on the most popular mobile devices; this allows you to see things from your target market’s point of view.
Mobile marketing is a fun and exciting way to get your message out to your target audience. It is something that when done right, will be an excellent addition to your advertising arsenal. Start today, and use the great tips provided in this article.